Question 1

What is GEO (Generative Engine Optimization)?

Accepted Answer

GEO is the discipline of optimizing a website so AI-powered search engines — ChatGPT, Claude, Perplexity, Google AI Overviews, Bing Copilot — can find, understand, and cite your business in their generated answers. It combines technical SEO, structured data (schema.org), AI-crawler access (robots.txt allowlists, llms.txt), entity disambiguation, and content depth signals (E-E-A-T).

Question 2

How is GEO different from traditional SEO?

Accepted Answer

Traditional SEO optimizes for ranking in a list of 10 blue links. GEO optimizes for being cited inside an AI-generated answer. The two share a foundation — crawlability, speed, structured data — but GEO adds explicit AI-bot allowlists, llms.txt, entity-graph schemas, and brand mentions across authority platforms AI models trust (Reddit, Wikipedia, YouTube transcripts, podcast appearances).

Question 3

What paid ads platforms do you manage?

Accepted Answer

Google Ads (Search, Performance Max, Demand Gen, YouTube), Meta Ads (Facebook + Instagram, including Advantage+), LinkedIn Ads, and Microsoft Advertising. We build conversion tracking, creative iteration, and budget reallocation around the funnel — not platform vanity metrics.

Question 4

Do you work with Puerto Rico businesses specifically?

Accepted Answer

Yes. We're based in Puerto Rico and run paid ads and GEO campaigns for PR-based clinics, contractors, retail, B2B services, and government-adjacent organizations. We understand the local market, bilingual creative (Spanish + English), and the regulatory landscape (FTC, healthcare, finance).

Question 5

How quickly do GEO results show up in ChatGPT or Perplexity?

Accepted Answer

Technical fixes (schema, robots.txt, llms.txt) are crawled within days. Visibility in AI-generated answers typically takes 4–12 weeks because AI models refresh their indexes asynchronously. Brand-mention signals (Reddit, podcasts, citations) take 2–6 months to compound into reliable AI citations.

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